If you haven’t figured out what your podcast is about, you’re in for a tough ride.

Start by writing a brief pitch for your show. This isn’t a sleazy sales tactic; it’s a way for you to understand the fundamental proposition of what you’re making.

It also needs to be rare, if not unique. Remember, the “two bros shootin’ the shit” slot is pretty heavily occupied right now. That doesn’t mean you don’t get to make your thing; it just might be for you and your friends.

But if you can solve a problem, tackle a difficult topic or share some valuable insights only you have, then you’ll probably be on the right track.

You then need to think about how to make it compelling. What’s the hook that makes people not want to miss an episode? Remember, people have limited space in their day to listen to podcasts, so how are you going to make yourself a permanent fixture in their week?


Pitch your podcast in a single, short sentence. “This show is about” or “This is the show where”
Are you solving a problem or adding value to people?
What will make it a compelling listen?
How does it fit into the listener’s day?


Write a brief summary of your podcast, and include the target audience in the description. Imagine you’re pitching a business and you’re seeking investment, or you’re in front of a TV commissioner and you have to demonstrate who the audience is
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