This is the process for uploading an episode. If you’re going to have multiple episodes with the same or similar formats and linked social media accounts, then you might benefit from going to “plan new episode” to create a template.
If you posted a trailer, this is a similar process with the addition of guests and chapters.
From the dashboard
On the left sidebar menu, click on “episodes.”
It will expand with options. Click on the third option, “upload an episode.”
Select “upload” to start.
Virtually any audio file format is good for uploading, but MP3 is best for size.
The best file format for optimizing file size and quality is 96kbps (mono or stereo, depending on the upload) and 44,100Hz sample rate. (128kbps is a good, although we will compress the sample rate to 96kbps.)
If you upload in stereo, it will stay stereo regardless of bitrate. However, mono is generally preferable because voices are mono, and you don’t always know whether people want to—or can—consume audio in stereo.
Regardless of what you upload, audio will come out as an MP3.
Title and subtitle
• The title of the show is important for SEO. In particular, include the most important information first, such a special guest or the main topic discussed, rather than generic words such as “episode” or the number of the episode.
• The subtitle can provide extra content and assist with SEO, but not all podcatchers display the subtitle, so avoid including any important information here.
Description, Transcript, and Summary
Description, Transcript, and Summary are all buttons that lead to forms that can be filled out separately. Click on each to fill out the fields. The more completely these are filled out, the better the SEO for your episode. The summary will be visible in Apple Podcasts, so it’s helpful to gain listeners by describing your podcast in one to two sentences.
In the description and transcript fields, you can create hyperlinks by highlighting the text and then clicking on the button of a square with an arrow.
Here you can upload a special image just for your episode. If you don’t upload artwork, the image will default to the primary podcast artwork.
The tags are used internally to advertise your podcast on related Podiant-hosted podcast websites. (For example, if your podcast is a humorous spin on political news, you might type “comedy, politics, commentary” so that your podcast will appear on similar podcasts’ websites under the heading “You might also like.” The tags will not influence SEO, social media, or podcatchers.
If you leave this blank, your Podiant-hosted podcast website will be linked by default. If you’d like the listener to be directed elsewhere, such as a blog or article hosted by another site or publication, you can enter the URL to send listeners there instead.
Ideally, link either your guest’s Twitter handle or Facebook URL, or you can type in their name. If he or she has been a guest on any other Podiant podcasts, these podcasts will be linked on your Podiant page (and vice versa, your episode will be linked on the other podcasts’ Podiant sites). This allows your listeners to easily find out more about the guest and fosters community by encouraging listeners to find your podcast or other Podiant users’ podcasts through mutual guests.
Chapters help listeners easily go back to a segment they found interesting if they want to listen again, share with someone else, or skip to another section (depending on podcatcher functional availability). For this reason, chapters are especially convenient when you change topics and the more the better.
- Use the player to find the exact time you want the chapter to begin.
- Update the default “Title 1” to the main topic discussed during that segment. If you want to add flare, emojis can be used in the title.
- The URL will turn the chapter title into a link. If you don’t include a URL, the chapter title will not link to any sites.
- Chapter artwork can provide more context for the listener. If you’re talking about something in particular, a photo or a still from a video can give listeners more information and deepen their involvement. The artwork will default to the episode artwork if you don’t upload something for this chapter segment.
- There’s no need mark the end of a chapter. Just add a new one where you want the next one to begin.
- Most podcatchers will display about six chapters on the screen at a time, but there really isn’t a maximum as listeners find them convenient and helpful.
- If you have advertisements, you can use chapters strategically. Some listeners will find it hostile if you place the beginning of an advertisement at the onset of a chapter as it’s perceived as an attempt to force them to listen to it. A better tactic might be to place an additional chapter marker 5-10 seconds from the end of the advertisement so that the listener can skip the bulk of the 60-90-second advertisement but still hear the “thank you to ________ for sponsoring our podcast” before the segment begins. Labeling the advertisement chapter with the sponsor’s name allows listeners interested in the product to easily go back to listen to the advertisement in full. The advertisement is even more effective with artwork for the product and an affiliate link or discount link for the listener to click on.
If you’re not an SEO wizard, the title and an ample description of your podcast under the basics tab should be adequate. If you are an SEO wizard, magic away.
Social Media Tab
If you’ve set up your Facebook and Twitter accounts in settings, the episode will post to these social media accounts when it becomes available.
Facebook and Twitter
The title of episode will go above the image followed by any hashtags set up in settings.
If you don’t include an image, it will default to the episode image. If there’s no episode image, then it will default to the podcast image.
Below the image will be the title you set up on the social media tab for Facebook and and Twitter.
Below the title for Facebook and Twitter will be the first few lines of the description you write for Facebook and Twitter.
- If your episode just has the title followed by hashtags, you need to validate your Card by pasting the episode URL at https://cards-dev.twitter.com/validator. From there, you’ll get an error message saying the domain name isn’t whitelisted, so you’ll then need to apply for whitelisting.
- Twitter should approve your card within a matter of hours, or possibly the following day. Once they approve your card, any time you post an episode of your podcast to Twitter, a Card will appear showing the thumbnail, and the audio will be playable from within the Twitter site.
- Please note: Twitter requires that you use your own domain name for Cards, so you’ll need to use a custom domain name (and update that domain name within your Podiant podcast settings) in order to use Cards.
If this isn’t your first season, select the correct season number located at the bottom right corner.
Then, set a date and time you want the episode to post. Please note: The default time zone is UTC and can be updated in settings to your local time zone.
After you save the time and date of the post, a new tab will appear called Share. This will supply three URLs. The episode URL will take the user to your Podiant website page for the episode. This will be automatically shared on any of the social media accounts set up in settings once the episode posts.
The download URL provides a download link to the actual MP3.
The embed URL is to add your episode to a blog or website.
Click on any of the URLs above to automatically copy to your clipboard.
If you’re on the Professional Plan, you’ll see an option for a short URL. This will override the provided URL and give you a short shareable URL for social media that may look a little prettier than the algorithmically generated URL. You can find and edit this under the episode's share tab. If you have apply a custom domain to your Podiant website, the short URL will reflect that domain name rather than the default pcast.link/.
And you’re done!