Why create a trailer?
- A trailer gives potential listeners a preview of your podcast so that they can quickly get a sample of the overall style and content. A trailer also creates hype, making listeners excited for the upcoming season.
- Having a trailer gets something onto the RSS feed so that Apple Podcasts and other podcatchers will validate your podcast, which can take a several days. This way, when you’re ready to post your first episode, you can plan your social media marketing in time with its release.
From the dashboard
- On the left sidebar menu, click on “episodes.”
- It will expand with options. Click on the option “trailers.”
- Select “upload” to start.
- Virtually any audio file format is good for uploading, but MP3 is best for size.
- The best file format for optimizing file size and quality is 96kbps (mono or stereo, depending on the upload) and 44,100Hz sample rate. (128kbps is a good, although we will compress the sample rate to 96kbps.)
- If you upload in stereo, it will stay stereo regardless of bitrate. However, mono is generally preferable because voices are mono, and you don’t always know whether people want to—or can—consume audio in stereo.
- Regardless of what you upload, audio will come out as an MP3.
Title and subtitle
- The title of the show is important for enticing listeners to click on your podcast and for SEO.
- The subtitle can provide extra content and assist with SEO, but not all podcatchers display the subtitle, so avoid including any important information here.
Description, transcript, and summary
- Description, Transcript, and Summary are all buttons that lead to forms that can be filled out separately. Click on each to fill out the fields. The more completely these are filled out, the better the SEO for your trailer. The summary will be visible in Apple Podcasts, so it’s helpful to gain listeners by describing your podcast in one to two sentences.
- In the description and transcript fields, you can create hyperlinks by highlighting the text and then clicking on the button of a square with an arrow.
Here you can upload a special image just for your trailer. If you don’t upload artwork, the image will default to the primary podcast artwork.
The tags are used internally to advertise your podcast on related Podiant-hosted podcast websites. (For example, if your podcast is a humorous spin on political news, you might type “comedy, politics, commentary” so that your podcast will appear on similar podcasts’ websites under the heading “You might also like.” The tags will not influence SEO, social media, or podcatchers.
If you leave this blank, your Podiant-hosted podcast website will be linked by default. If you’d like the listener to be directed elsewhere, such as a blog or article hosted by another site or publication, you can enter the URL to send listeners there instead.
If you’re not an SEO wizard, the title and an ample description of your podcast under the basics tab should be adequate. If you are an SEO wizard, magic away.
If you’ve set up your Facebook and Twitter accounts in settings, the trailer will post to these social media accounts when it becomes available.
Facebook and Twitter
- The title of episode will go above the image followed by any hashtags set up in settings.
- If you don’t include an image, it will default to the trailer image. If there’s no trailer image, then it will default to the podcast image.
- Below the image will be the title you set up on the social media tab for Facebook and and Twitter. If you don't enter a title on this page, this will default to the title set up on the basics tab.
- Below the title for Facebook and Twitter will be the first few lines of the description you write for Facebook and Twitter. If you don't enter a description on this page, this will default to the description set up on the basics tab.
If your trailer just has the title followed by hashtags, you need to validate your Card by pasting the trailer URL at https://cards-dev.twitter.com/validator. From there, you’ll get an error message saying the domain name isn’t whitelisted, so you’ll then need to apply for whitelisting.
Twitter should approve your card within a matter of hours, or possibly the following day. Once they approve your card, any time you post an episode of your podcast to Twitter, a Card will appear showing the thumbnail, and the audio will be playable from within the Twitter site.
Please note: Twitter requires that you use your own domain name for Cards, so you’ll need to use a custom domain name (and update that domain name within your Podiant podcast settings) in order to use Cards.
- If this isn’t your first season, select the correct season number located at the bottom right corner.
- Then, set a date and time you want the trailer to post. Please note: The default time zone is UTC and can be updated in settings to your local time zone.
- After you save the time and date of the post, a new tab will appear called Share. This will supply three URLs. The episode URL will take the user to your Podiant website page for the trailer. This will be automatically shared on any of the social media accounts set up in settings once the trailer posts.
- The download URL provides a download link to the actual MP3.
- The embed URL is to add your trailer to a blog or website.
- Click on any of the URLs above to automatically copy to your clipboard.
- If you’re on the Professional Plan, you’ll see an option for a short URL. This will override the provided URL and give you a short shareable URL for social media that may look a little prettier than the algorithmically generated URL.
And you’re done!